Posts in Personal Branding
Contemplating Air Travel & Getting out of Your Comfort Zone

I was having a conversation with a friend the other day about the miracle of flight travel, do you ever let yourself really think about what flying is, the up in the air invention that allows us to pass through time zones in the sky!  I can leave my house at 6am, be in London Less than 10 hours later, that is remarkable when you consider it used to take a month to cross the ocean and some couldn't even make the journey!  It is easy to allow yourself to expand your mind to think about the miracle of air travel, but how often do you let yourself think about other "big ideas" that contribute to your daily life? 

Most human beings have the natural disposition to seek comfort, consistency and routine, it creates the feeling of accomplishment, and is a method in which to play inside the construct you invented that is your life.  So what is it about the human condition that creates the desire for comfort more than the desire for growth? One conclusion can be that comfort can be seen as an avoidance to stress, you seek comfort, keep things the same, rely on routine to maintain what you know and do.  A fairly frequent buzz phrase when evaluating your over all well being is "are you stressed?" That tells me that a large portion of our world is using the word "stressed" as a placeholder for the side affects of rapid expansion or change without a plan.

An alternative way of evaluating your stress levels is you can take an inventory of what kind of activities you are involved in and where do you really spend your time.  Busy does not equal productive, and it is really easy to confuse productive and meaningful work with things that fill your calendar and to do list.    I know for me, I have chosen to detach from the word "stressed", the word does not have any meaning I can relate to as I like to think I am choosing to do and participate in where I spend my time.  I love what Jim collins talks about in Good to Great, the Stockdale Pradox, being willing to confront what you are spending time on and once you have looked the brutal facts in the eye, from there you can evaluate your steps forward. 

When you can “maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be,” you are embracing what Jim Collins calls the Stockdale Paradox

Another super meaningful dialog on the topic is found here in the below video.  Gary Vaynerchuck is the CEO of a successful media consulting agency and at around 15 minutes into this talk he goes over what I think is a huge driver in the inability to "confront the brutal facts".  As he talks about, no one wants to look at "the thing" that can be measured, to really point to success or not, because if they did then they would be accountable to "that thing".  That would disrupt the "game".  What Gary says here is everything.  Maybe we are "stressed" because we can not take a hard look at WHY we are doing what we are doing and just got stuck in the wheel of work not having a purpose. 

"The game is structured in a way where you are playing within it because you have mortgages , You are not making decisions based on what you believe, instead you are making decisions based on what is palpable and acceptable within the ecosystem that is created, here is punch line tho, if you are doing something to grow within an organization or not rock the boat and have stability it doesn't mean what you are doing is right, it just means its right for you within the context of the game you chose." -Gary Vaynerchuck

When you notice you are tired, not into what you are doing or looking for an escape, ask yourself why are you doing what you're doing?  Did you say "yes" to a series of requests that placed you were you are today? Resulting in now it is just "what you do".  Whatever you spend your time doing, My hope for you is that you have heart in it, heart does not promise daily glamour, in contrast it requires extreme levels of discipline.  Here is the truth for me, when you have heart, stress isn't stress, your day is filled with what you want to do vs. have to do.  

Are you part of a system unconsciously making someone else's dreams come true?  Regardless of your position, the opportunity to take stock of your reality is always present and a fantastic way to live.  


Interested in Continuing this Conversation? Contact me Here: 

LINDSEY RAINWATER, ALSO KNOWN AS LINDSEY RAINH2O, IS A SOUGHT-AFTER BUSINESS CONSULTANT, LEADERSHIP COACH, WRITER AND PRESENTER TO THE FITNESS AND WELLNESS INDUSTRY. FOR MORE INFORMATION ABOUT RAINWATER, FOLLOW HER ON TWITTER @LINDSEYRAINH2O

Do Good Work

LINDSEY RAINWATER, ALSO KNOWN AS LINDSEY RAINH2O, IS A SOUGHT-AFTER BUSINESS CONSULTANT, LEADERSHIP COACH, WRITER AND PRESENTER TO THE FITNESS AND WELLNESS INDUSTRY. FOR MORE INFORMATION ABOUT RAINWATER, FOLLOW HER ON TWITTER @LINDSEYRAINH2O

The Fastest Way to Become a CEO

"Be the CEO of your own life. Raise hell. Let the chips fall where they may. It'll never be easier to change jobs than it is today." -Keith Ferrazzi, Never Eat Alone

I am reading a book right now, correction, I am listening to a book on Audible that I am IN LOVE with!  I sent out a tweet two weeks ago asking a few of my friends  (Tamara McCleary and Amy Schmittauer) if they had any books they love, I had just gotten through my last round of recommended reading and wanted a fresh idea.  The reply came back, Never Eat Alone by Keith Ferazzi, and Tamara chimed in that he is in fact the real deal, good guy.  I promptly downloaded and got to listening.  I have a habit of listening to books and podcasts audibly each morning while I workout, I totally recommend this method of intaking information.  So, the book, I can not believe I didn't know about it sooner! I am a long time fan of "How to win friends and influence people" by Dale Carnegie and my experience of Farazzi's book is it reads like a current day catch up, expanded version of Carnegie's classic! Hats off to you Keith, love the message.

I want to share what I was listening to yesterday during my morning workout because this concept is one that radically shook up my life up a few years ago and I appreciated that Keith wrote about this idea.  I wish I could remember who told me this, or if i woke up thinking it, but here is what happened.  I connected the dots between how my life was going and the passive or active way I was approaching my circumstances.  Practically: I needed to "promote myself" or begin behaving to the level I was wanting to achieve, I needed to be the CEO of my own life.  

If my life is going anything other than how I would like it to be, the only person to blame is me! If I don't LIKE the way something is going, I need to handle that circumstance as if I was the CEO of my company, as Keith puts it "me inc."

Once this message began to click for me, I realized if I was not happy with a doctor, practitioner or even fair weather friend, in my life, I need to fire them! And find someone that did align with what I was wanting.  The idea of being the CEO of my own life is that of taking charge of what I want in my personal life and seeing all of my encounters as opportunities to make decisions that align with my greater purpose.

Yesterday, when I was listening to what Keith had to say on the topic and reflecting about my own experiences, it is most relevant to share a few of Keith's tips that were also my experiences.  

Here are two places to start when you do decide to promote yourself to CEO! 

Do not ask for permission, you do not need anyone to say it's OK to take charge of your life, it is actually entirely up to you and if  you do not take charge, do not be mad when nothing happens.  It is my observation that it can be very easy to sit back and wait for things to happen for you without taking action.  Good things don't come easy, lots of people say, I like to think that my willingness to put in the effort is what matters most, and if I want something, my energy towards that goal is what usually determines what happens.  My willingness to grab the steering will, put my foot on the gas pedal and GO without waiting for someone to say "the light is green" is what allows for my success. We all have something to share that is valuable, so, green means go! Go start telling people how you can help them. 

To become a brand, you’ve got to become relentlessly focused on what you do that adds value. I promise you can add value to whatever job you’re doing now.”
— Keith Ferazzi

The truth is, perception is reality ,what you project is how people will perceive you.  Knowing that, how do you want to represent yourself? I think what Keith says really sums it up.  

Lets be real, image counts, so whatever your look, take time to think it through. What is your appearance telegraphing to others? There is one general, overarching caveat in this step: stand out! Style matters. Whether you like it or not, clothing, letterheads, hairstyles, business cards, office space and conversational style are noticed- big time. The design of your brand is critical.
— Keith Ferrazzi

In order to promote yourself to the CEO of your own life, the requirement is a genuine desire to be responsible for what happens in your life. Passive measures do not yield great results in my life and when i am actively engaged and putting effort into my dreams, they in-fact do come true.  

Have you read the book? Never eat alone? Please send me a note, I would love to have a conversation (virtual book club call) with you about your findings and compare notes! click here to connect


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter@LindseyRainH2O

Learn to Tango with Fear and Cultivate Self-Confidence #WakeUpWednesday

We all have that voice inside our head that says “you can do it, you've got this” and, in contrast we all also have the voice that says “no you can’t, you're screwed.” The journey of which one wins at any given moment is an on going discovery process.

When I was in my early 20’s I was a store manger for Starbucks Coffee and one day in particular I remember dancing this very tango between “yes I can and no, I can not.” It was early one weekday morning and the regional manager had plans of touring my store that day. I had been whirling around all morning making sure my store was in impeccable shape for the visit. He walked in and I remember like it was yesterday, my entire body flooded with heat, I could feel my heart beat in my temples. I have no idea what he asked me about, what we spoke about or how long he was there, but I do remember that feeling and what was going on in my mind as we were talking. I remember having the experience internally of doubt and belief at this same time, and which ever voice I gave more attention, grew. The more I believed in myself and told myself I had a reason to be there, I was part of the conversation, the calmer I felt. In contrast, the more I doubted, the louder the heart beat in my head become and the hotter the back of my neck felt.

I did not know it that day but looking back, it was that time period that I started to realize I had the ability to experience situations differently based on how I decided to feel about them. Don’t ask me why this particular instance sticks in my head, all of us have “those moments” that leave a lasting impressions, and that day was the one where I noticed my own experience of other people and me. It was that time period and many years to follow (and still)  that I began to cultivate true confidence in who I am as a person and awareness of my value. It truly does not matter what your title is, how much money you make, if your picture is in a magazine, at the end of the day we are all human.

I love the way my friend Robert Dyer puts it, “you know Lindsey, we all put our pants on the same way, one leg at a time.” He had said that to me prior to a big meeting that I had myself pretty worked up over.  It took me many years to cultivate the confidence to see myself as whole and capable in the presence of those with larger titles than myself. Looking back, I don’t think it was one single experiences that cultivated confidence instead a compounding of many many experiences that brought me to where I am today. Which is by no means a state of “arrival,” however I can say that today I see myself as fully capable to have a conversation with anyone, even the president or the united states without the feeling of “less than” being part of my internal dialog, which is a far cry from where I came from.

In creating this article, I wanted to share my personal experiences on the topic as it has completely overhauled the way I see myself and therefore the world. Here are a few points in summary that when I think back were compounding experiences resulting in my ability to cultivate confidence.

Practice talking to people you feel afraid of talking to. 
As simple as this sounds, if you really evaluate your choices in people you talk to I would bet you air on the side of “safe” instead of risky, it is human nature to seek out comfort. The only way I have found to learn to tango with fear instead of bolt in the opposite direction is to face the fear square in the eyes and go for it. Do you follow an “important” personal on twitter that you would love to have a cup or coffee with? Ask them for a phone call! You know that quote we all “like” when it pops into our FB feed “do something each day that scares you,” this time, do it, scare yourself, I dare you.

Hang out with people doing and demonstrating what you want
The saying, “you are the sum of the 5 people you hang out with," find 3-5 people you want to be like when you grow up and hang out with them. Something I have done that I find useful is if the person is not available but they distribute content (Tim FerrissGary VaynerchukAmy Schmittauer) listen to/watch and consume their content. I have Tim Ferriss in my ear more than once per week, and as a result, he influences me. Find your role models and soak up their goodness as often as you can.

Take exquisite care of yourself and prioritize this above all. 
We are what we think, eat and do repeatedly. This is a basic equation and thought process AND the easiest to completely loose footing on and fall off track. The reality is this, if you do not take care of yourself, no one else will do this for you, it is your responsibility to love what you’ve got! We all see so many leaders burn out in their 40’s because they didn’t sleep, eat or exercise in their 30’s due to over working. I don’t know about you, but this whole gig is a marathon not a sprint, If I skimp on sleep, eat too much pizza and skip too many workouts today, it’s only a matter of time before I run out of steam and crash and burn. So even if it is inconvenient, create space for yourself everyday, and be vigilant about staying true to your routine. This will allow you to be available to everyone else. Self sacrifice at your own expense is not heroic, it is wasteful. If you do not care for yourself, your spouse, co worker, children and pets will get your leftovers instead of your best.

Cultivating confidence in yourself is a lifelong journey. Just when I think I have rounded one corner and feel great, a surprise is right around the next bend. The good news is that with practice dancing with fear, lots of help from other's and taking care of myself I will continue to create more confidence everyday. What’s the point you might ask of cultivating confidence? For me it is about being of maximum service to my purpose for being on this planet. We are all hear to fill our own specific and unique calling and having the confidences to say YES to life when the phone rings is what it is all about.

Do you struggle with confidence or want to chat on this topic? Send me a note and I would enjoy connecting with you on the topic. 


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter@LindseyRainH2O

A New Context for Sales; Welcome to the World of Business Development

The past month I have been "un packing" the idea that sales people, in the way we have come to see them has evolved to a new role, one of business development.  Before I dive into the next phase of being (or becoming) a business development professional, I want to emphasize the importance of these fundamental shifts in thinking about the role differences. 

My belief is that the role of "sales" is evolving into the role of business development. I whole heartedly believe that people have reached a place of not being able to be sold, and as a result are requiring much more from the people guiding or weighing in on their buying cycle.   

Today's buyer is savvy, smart and has a computer, in their pocket!  These facts are the ones that beg of anyone that considers themselves in a sales position to dramatically change their perspective.  The entire context of the customer/ buyer relationships has shifted and the future is about being a well positioned resource for your potential customer.

Below are the topics I have covered in the past 5 weeks, click on the text to see the article:



I for one am in total celebration of this shift in thinking and it is one that requires from us a complete over haul in thinking.  Seeing the world as an opportunist and creator, thriving relationships and met needs. 

What do you think about this paradigm shift? Do you think the role of old school sales tactics is a thing of the past?

This topic is one that really excites me, if you would like to chat about it, Click here to IM me and start a conversation! 


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter@LindseyRainH2O