Posts in Content Marketing
Give Birth to New Opportunities
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Collaboration, the action of working with someone to produce or create something. Something new that’s never been there before! Read that again, new! Brand new, couldn’t have been there before. When we work together something gets the opportunity to be birthed that was not there before. Don’t believe the lie that you have to hoard or hold on without sharing your accomplishments, totally the opposite! When you share your wins and collaborate, you give way to something brand new, that could have never been there before. Therefore making MORE for everyone. So next time you score a win, a new opportunity, look around, who can you take with you across the finish line? What first win can you give away to someone else? #womenhelpingwomen #collab #collaboration #makenewopportunities #wifa #wifawomen #womeninbusiness #womeninfitness


Lindsey Rainwater is an experienced business advisor, executive coach and the founder of The Women in Fitness Association (WIFA). WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life. She is known for her work advising businesses, her original published content, additionally supporting individuals in transformational change and leadership development. Her intention is to help individuals and organizations enjoy necessary change in order to succeed.

Why Now is the Time to Get Involved; FitPosium Podcast Interview

Thank you FitPosium for the podcast interview, if you have not heard of them, checkout the podcast and their event later this year!

The below text is from the Fitposium website, original link here: https://fitposium.com/podcasts/


085 FEATURING LINDSEY RAINWATER: WHY NOW IS THE TIME TO GET INVOLVED

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Our latest podcast features our interview with Lindsey Rainwater who is the founder and CEO of the Women in Fitness Association. WIFA is a non-profit organization that exists to support women of all ages and races to succeed both professionally and personally within the fitness industry.

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The vision of WIFA is that every woman professionally representing the fitness industry can find her place and rise to her fullest potential! Their aim is to see more women in the board room, championing each other to achieve, sharing success through collaboration.

This interview discusses the benefit of professional trade organizations, why it is important to get involved and how one can get the most out of their membership.

For more information on WIFA please visit womeninfitness.org or on instagram @wifassociation

Fore more details on FITposium please visit FITposium.com

Please share this podcast with your tribe, leave us a review and comment on the Apple Podcast App and follow FITposium on Instagram @FITposium – or if you want more articles and information on our events, please visit FITposium.com

Thank you for tuning in!


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business advisor, founder, writer & keynote speaker to the fitness and wellness industry.  For more information about Rainwater, follow her on social at @LindseyRainH2o

How the Future of Work Can Inform Life Integration Choices
Lindsey Rainwater, Photo taken by From the HIp Phtoto, March 2017 

Lindsey Rainwater, Photo taken by From the HIp Phtoto, March 2017 

Tony Robbins and others talk about ideas like "integration" instead of balance, for people like myself that are deeply passionate about their work and friendships, then it becomes less about choosing and more about integrating.  I often hear people say, "I don't act that way at work" or "in my personal life", statements like this rattle me! It is impossible to fragment yourself in that way. Sure, we can all perform certain tasks or deliver on objectives but who we are all bleeds together, you are a whole person everywhere you go and if "part of you" is not at the party, well, everyone including you is suffering. As I like to say, "who you are at the kitchen table is who you are at work"... my kitchen table is about to be set for 3, and I am anticipating the adventure of how that will propel me to be even better and have more to offer in every area of my life.

The above quote is from my last article "the Context of Integration" if you missed it, check it out to inform my context for this blog... see how I did that? :)  My intention is to focus this blog post on all things integration, now that we have some context around why I am talking about integration on a whole new level, let's chat about how the future of work "mentality" can inform a schedule or ideals for living.

Now as a disclaimer,  I am writing on these topics and speculating amidst my journey being pregnant, nothing I share has been vetted by myself as a parent, yet. So I am sure those of you that are parents already have informed opinions about what I am writing about based on experiences you've had, so please join in the conversation! It will be really great to see if my intentions and ideals line up with reality, only time will tell ;-)

Back to "The future of work" idea... what is this concept all about anyway? It certainly is a heavy buzz phrase being used and I do have my own opinion on the topic and there is of course always also what google has to say.  

The Future of work is a lot of things to a lot of people based on their motivation and topic they are relating it to, and, for the purpose of our discussion lets keep it simple;  if you distill down the concepts it boils down to what is possible relating to work, because of technology.   For instance, growing up, my Dad was an Engineer, he "went to work" everyday, to an office where his computer and the people he collaborated with also went, to do his job, returning home each evening leaving all the things required to "do his job", there at the office.  Now, if my Dad did that exact same job today, he could work 100% remote, from anywhere in the world.  Thanks to laptops, iPhones, and video conferencing a role like his could be done completely outside of the construct of a company occupying an office space etc.  

With that flexibility all sorts of freedoms become available, he could have easily taken a lunch break at home, taken a 30 minute break to do the afternoon carpool pick up, and really allowed for a completely different co-parenting arrangement than what I grew up with.  My Mom would have had the flexibility during the day having him home, and arguably, he would have gotten the same (if not more) work done with less the typical office distractions.  The idea of co-parenting becomes more liberated when you add in "future of work" concepts because lines are blurred, it is no longer a linear process of "we all leave the house, we all come back to the house" but instead, the home becomes a hub  and off site offices or daycare becomes less necessary.  

An important note to add here is that remote work requires many upstanding character traits both for the employee and the employer.  I am not saying this transition from office to home can happen over night, however with the right culture and values in place, anything is possible when seen through the lens of abundance.  The good news is if the organization and it's employees can take on the venture, the concept of the future of work can really liberate our existing "jobs" and create new dynamics that disrupt the old styles and models of work.

One of my favorite ideas that is found inside of this same notion is that of "jobs" no longer existing and instead collaboration or aligned talent becomes the new way.  Think freelancing, but at signifiant scale.  However, that is another blog for another time, coming back to the topic... what is most important here is the idea that IF we are working in collaboration, with location freedom, the opportunities to get extremely creative with integration becomes completely available to anyone that wants to try it out. 

In 2011 my mentor and friend, Bryan O'Rourke suggested I read a book called the 4 hour work week, I did and now I am going to suggest that you, go read that book if have not before!  That book planted a very important idea in my mind that has since collided with other similar ideas and helped inform many of my day to day decisions.  I realized after reading that book that my choices, what I as spending time on, was completely up to me, and my evaluation of how I did certain activities was also, up to me.  I (nor anyone else) is at "the effect" of any choices, you at some point, made a choice that is contributing to what is your current reality.  So if you are doing something and want to be doing something else, make a new choice.  For instance, would you rather spend an extra two hours per weekend with your spouse instead of cleaning your house, well, outsource that chore to a person that likes cleaning and pay them to clean your house, get that time back.  Feel like you can't afford that? How much did you spend at Amazon or at Starbucks today? The money is usually there if you look for it.  That is one example, but I really started asking myself questions about my time, where I spent it, was it really creating the results I wanted and how could I change if it wasn't? 

A good place to start would be to take an inventory of what you are currently spending time on.  Just like analyzing your bank account transactions to assess where your money is going, assessing what you spend time in is a very similar activity.  Are you committed to suffering or thriving? wasting time or creating time?  All of these choices are yours for the taking. 

A good way to do this is print out a by the hour calendar, or use a digital daily view and write in each day, then for the week what you are doing and for how long, don't lie, you will only cheat yourself if you do.  Once you have done this "reverse" calendaring of sorts, start to look at what you spend time doing and for how long, create groups, rank them, include sleep, tv time, time with loved ones, gym activities... record everything you do... how long does it take you to get ready in the morning etc.  After you have inventoried your time, take a good look at the facts about what you are spending time on and only when ready,  ask yourself these two vital questions.  

Do you actually want to create time to integrate new and exciting endeavors? 

Do you want to experience thriving or have you created a life of suffering to keep you safe?

Part of this mind shift is giving up any notion of martyrdom or complaining, sure life can be hard, but talking about what you don't enjoy less action will no longer work once you know the facts about your time spending habits. 

Once you know the answer to your question, if you are willing to integrate thriving into your life, the future of work becomes a concept that is totally obvious and easy to consider. 

In my world, all of these activities and concepts combined by a very realistic (almost obsessive) knowledge of where my time goes, is really informing how I am planning to integrate being a mother, my work in the world and all of my favorite relationships into one big pot of Lindsey Rainh2o, soup! 

Commitment, choice and intention.  Every single day can be filled with work helping others, time with those you love and time investing in yourself.  Although, becoming a mother is the largest integration I have ever imagined, I do believe that rather than thinking I can "do it all", whatever that means, instead, I get to choose from a place of choice.  I choose now and plan to continue to choose to create time each day to do the things I really love doing and that mindset, I believe will contribute to informing how I co author the next chapter of my life integration. 


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter@LindseyRainH2O

Plan to Succeed, How to Create a Goal and Accomplish It!
Photo Credit: From the Hip, Photo of Lindsey and Jeremy Rainwater 

Photo Credit: From the Hip, Photo of Lindsey and Jeremy Rainwater 

I have officially created my blueprint for 2017 and I feel excited to share my process with you! I have followed this process for multiple years now and I can tell you that it works for me. I set the intention and then accomplish exactly what I set out to do and that feels really good! My husband and I (photo above) give ourselves at least half of a day to spread out and create both individual and collaborative items for both of us. I will say that in my experience, especially with the purchase of our new home together, it is important to not only set your intentions, but also to revisit your goals on regular basis. We spent time every month reviewing our goals and results, which gave us insight on how we needed to adjust our plan along the way, which ultimately brought us to our North Star Goals. It has been my experience that although creating the plan is GREAT, it is only half of the battle and having a way to review that plan on a regular basis is the true magic behind the art of completing what you set out to do.

Here are my three steps to creating intentions and actions for what I want to create over a twelve month period. 

Visualize! Then Write it Down

I really enjoy starting the process by imagining and visualizing where I want to go by viewing it on a calendar and also writing it out in a word cloud format. Start with a large piece of paper and write down all the things big and small that you wish to accomplish. It will look messy, it will look crazy disorganized and that is the point! Let your creativity put everything down on paper you could possibly imagine accomplishing over the course of the time you are planning for.  Once you've brainstormed to the point of not being able to think of anything else, walk away, clear your mind for a bit and then come back to complete. I find this exercise to be both liberating and fun because you can write anything down, you've not committed to anything yet, only brainstorming.  

Make a list, Check it Twice

Now that all your creative flow is out on paper and also might look super messy to you (all good), it's time to make some sense of it!  Begin by extracting the themes and creating a list. If you see on your word cloud "write book" then that would go on the list, or "family vacation" then put it on the list. Some of the items on your word cloud might not make it on the list and that's okay. The word cloud is the brainstorm this is the practical part, what do you actually want to accomplish this year?  Of what is on your word cloud what do you actually want to do and what has a serge of excitement to you? Once you have a well formed list it's time to create a plan!

Calendar Calendar Calendar  

If it's not on the calendar it doesn't exist!    Once you've created your list, you must create action and intention.   A plan to literally accomplish the exciting objectives you've created for yourself. The way I do this is to put down first what is literally time sensitive. The conference that I plan on attending, the wedding that's a destination event that I want to also make a vacation.  Those are items that are set in stone on your calendar because they are literal dates.  Everything else on your list goes into your calendar as a project relative to when you want to accomplish it, or are being asked to complete.   If you want to actually start creating a blog or writing a book you have to plan time for yourself to actually do that, time for the deep work outside of meetings and other work.  The other thing you might do is create a to do list from these items that is per month.  In past years I've created a list for every month of major action steps affiliated with my projects so that  way no matter what's going on, I have a very accurate to do list that captures my large "Northstar" goals.

The wonderful thing about having a to do list in the calendar that reflects your yearly initiatives is that no matter what happens you have a path.  No matter what's going on in your life you have certain things that you've decided to do no matter what, and personally I find this to be a beautiful thing. 

I'd love to hear your process of planning,  share your ideas and ways you plan to succeed! 


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter @LindseyRainH2O

Do Good Work

LINDSEY RAINWATER, ALSO KNOWN AS LINDSEY RAINH2O, IS A SOUGHT-AFTER BUSINESS CONSULTANT, LEADERSHIP COACH, WRITER AND PRESENTER TO THE FITNESS AND WELLNESS INDUSTRY. FOR MORE INFORMATION ABOUT RAINWATER, FOLLOW HER ON TWITTER @LINDSEYRAINH2O