In the world of "the internet of things", social has become a big moving ship with lots of expectations and assumptions.  There are many different social platforms calling out "come play with me" and as a business operator how do you decide where to put your energy?

I can empathize with all the day to day demands of health club operators and how it could be difficult to decide where to find extra time to post on social platforms. 

With the increased demand to have a presence in more than one place, it has become increasingly more obvious that the days of a website and a facebook have come to an end.

It is time to get social, health clubs! 

I love this slide from Bryan O'Rourke's presentation at IHRSA 2015, it is a very visually appealing "at a glance" of the six largest social players health clubs need a presence on to be relevant today. 

To see his full presentation Click Here.

Click the link to see Bryan's presentation. 

What I love about this slide is the simplistic nature of what platform has what and the primary users and relevance. If you operate a health club it would be wise to have a solid, streamlined message across all six of these platforms. 

There are a lot of other tools out there, YouTube, Foursquare, Snap Chat, but for now, focus on these six as your primary voice box and it will go a long way.

What do you think, does having a presence beyond Facebook yield big returns for your club? 

I would enjoy hearing form you!

cheers!

Lindsey 

---

Lindsey Rainwater is an experienced consultant and coach  to the fitness and wellness industry.  She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping Health Club owners all over the south central region of the united states propel their business forward via group exercise solutions.  For more information about Lindsey, follow her @lindseyrainh2o 

IHRSA 2015 was certainly one for the books!  What a show! new friends, amazing new technology driven initiatives and amazing education sessions! 

I have many favorite highlights to mention and I want to keep it simple! so here are my top 4 favorite moments of IHRSA 2015. 

1. The Fitness Technology (Fit-C) Meeting. 

Wow!  

Success through collaboration, the room was buzzing with engineers, manufacturers and many other executives that are very interested in moving the needle on technology driven initiatives impacting the fitness industry. 

This particular group is definitely one to watch! they are making huge waves and I look forward to whats to come!  

2.  Education Sessions! 

 Bryan O'Rourke , Rasmus Ingerslev and  Mel Tempest just to name a few had absolutely incredible content to offer! Click on each of their above names to learn more about their individual roles in our industry.

Bryan is very diligent about making sure he provides relevant and purposeful content in his messages.  For more info on this session in particular click here. 

3. The Tradeshow! 

My goodness! what a show, from shiny treadmills to new technology embedded right into the equipment, there were many exciting things to see! 

4. All of My Favorite Fitness Friends! 

I had so much fun walking the tradeshow floor and meeting and greeting with all of my fellow industry friends. I was able to reconnect with folks I have not seen in a while and also meet friends in person that I have been connected with virtually for years.  

Pictured above: Kelley Sweeney, Drew Surprenant,  Josh Trent, Sarah Pellagrino, Ingrid Owen, Robert Dyer, Harry Reo 

Thank you for reading my recap! Looking forward to IHRSA 2016 in Orlando Florida!

---

Lindsey Rainwater is an experienced consultant and coach  to the fitness and wellness industry.  She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping Health Club owners all over the south central region of the united states propel their business forward via group exercise solutions.  For more information about Lindsey, follow her @lindseyrainh2o

My Top 4 Reasons to be at IHRSA 2015

1. Amazing Education Sessions, like these two! 

 Two education sessions that I am especially looking forward to are Mr. Bryan O'Rourke's sessions on Thursday and Friday!  Seeing that my favorite topic is technology merged with fitness trends, you can imagine why the two below sessions are top of my list!  

Click the picture below to get more information about the sessions.   

Click here to register for this session 

Click here to register for this session

2. Key Note Speakers like, Arianna Huffington!

Read more here 

As an avid Blog reader, when I found out Arianna would be joining us this year I was beyond excited! Her thoughts on Success Redefined positions itself perfectly within the Fitness Industry and rally's a cry for participation! 

“Earlier in my career, I operated under the common delusion that burning out was the necessary price one paid for accomplishment and success. However, recent scientific findings have made it clear that this couldn’t be Less true. In fact, performance actually improves when our lives include time for renewal, wisdom, wonder and giving. ”

— Arianna Huffington

3. One Word. Tradeshow. 

4. People, of course People!

My favorite reason to go to IHRSA is to see all my fitness friends in one place at one time!

Will I see you there? 

Message me Here so we can meet in person! 

cheers!

Lindsey

---

Lindsey Rainwater is an experienced consultant and coach  to the fitness and wellness industry.  She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping club owners all over the south central region of the united states propel their business forward via group exercise solutions.  For more information about lindsey, follow her @lindseyrainh2o

Why why WHY, are you doing what you are doing? 

Two years ago at IHRSA one of my favorite talks of all time, Simon Sinek's "start with Why" was featured as the Keynote.  His message is critical to many industries but ESPECIALLY to the fitness and wellness space.  Knowing why a health club exists is not only critical to survival in this climate of ever changing business, it is also increasingly obvious that the club itself is not the only resource for an a healthy lifestyle.  

As IHRSA is approaching again in the coming weeks, I am anticipating what this year will bring.  I am wondering about the message Simon delivered two years ago, has the "WHY" made it's way into the "what we do"?  

Check out Simon's video below, this particular clip has been shortened from the original.  

"People do not buy what you do, they buy WHY you do it." -Simon Sinek

Simon's timeless message is of particular value considering the largest and most critical changes that are current for the fitness industry.  Technology has reached the point of saturation that participation is increasingly not optional.  Today's consumer has just as many tools to stay and get fit/healthy as do health clubs. The tipping point is coming, the why for the consumer is changing and the fitness industry's ability to flex with what is coming is critical to the future of the industy. 

If you are interested in the movers and shakers in the space of technology connected Why's, check out Fit-C.  I have mentioned this group before, but today especially they are top of mind as the webinar that aired today spoke to this topic specifically.  For more information on Fit-C or to listen back to the webinar from today click here.  

I urge you, as you look at your calendar and plan for IHRSA this year, be on the lookout for tools to enhance your clubs WHY adding to your members experience and truly changing lives!

cheers!

Lindsey 

---

Lindsey Rainwater is an experienced consultant and coach  to the fitness and wellness industry.  She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping club owners all over the south central region of the united states propel their business forward via group exercise solutions.  For more information about lindsey, follow her @lindseyrainh2o