In the world of "the internet of things", social has become a big moving ship with lots of expectations and assumptions. There are many different social platforms calling out "come play with me" and as a business operator how do you decide where to put your energy?
I can empathize with all the day to day demands of health club operators and how it could be difficult to decide where to find extra time to post on social platforms.
With the increased demand to have a presence in more than one place, it has become increasingly more obvious that the days of a website and a facebook have come to an end.
It is time to get social, health clubs!
I love this slide from Bryan O'Rourke's presentation at IHRSA 2015, it is a very visually appealing "at a glance" of the six largest social players health clubs need a presence on to be relevant today.
To see his full presentation Click Here.
What I love about this slide is the simplistic nature of what platform has what and the primary users and relevance. If you operate a health club it would be wise to have a solid, streamlined message across all six of these platforms.
There are a lot of other tools out there, YouTube, Foursquare, Snap Chat, but for now, focus on these six as your primary voice box and it will go a long way.
What do you think, does having a presence beyond Facebook yield big returns for your club?
I would enjoy hearing form you!
Lindsey Rainwater is an experienced consultant and coach to the fitness and wellness industry. She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping Health Club owners all over the south central region of the united states propel their business forward via group exercise solutions. For more information about Lindsey, follow her @lindseyrainh2o