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The Secret Ingredient to a Successful Online Presence #TotallyTrendyTuesday

Lindsey Rainwater

I am often asked the question, "where do I start" when someone is considering creating their online presence/personal brand.

While it can be overwhelming to know where to start with all the website platforms, domain names and social platforms to join, there is a crucial step that comes before all of those details. 

Consider this:

If you are like me and believe that who you are in business is who you are everywhere, that the myths of "work life balance" are no longer relevant, then you might agree with what I am about to say.

If it is true there is no difference for you between business and pleasure, then shouldn't what you show people about yourself online be no different? If that is the case, step zero in your plan is all about discovering, YOU. 

Who are you? What do you love? What are you about? What do you dream about?

Once you have answered those types of questions, you will have a starting place to begin creating your brand.

Long before the profile photo, the domain or the twitter bio, discovering what makes you tick and lights your soul on fire is the place to begin.  Because reality is when things get rough, because they will, will you know why you began or where you are going and most importantly, why you want to go there.

If you feel intrigued and would like to talk to me about my experience on the topic, click the box below and let's start a conversation! 


Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter @LindseyRainH2O