Lindsey Rainwater, Consultant and Coach to the Fitness and Wellness Industry
What's your favorite restaurant? And why do you go there?
The other night my boyfriend and I were firming up our evening plans, we were feeling low key and decided dinner and movie sounded like the perfect evening. We enjoy going out for Pho and go to our favorite little hole in the wall family owned spot about once a week.
The movie theatre we were planning to go to was next door to another pho spot, but we did not eat there. We drove across town and went to the pho spot where we know Tony, and he knows us. You see, every time I am out of town he asks where I was and how my trip was, we have a relationship with these folks. I find it fascinating that we will drive across town to visit Tony, for Pho vs. go wherever is most convenient.
Relationships really do influence our purchasing decisions, and more over the consistency of the combination of service and relationships usually makes a lasting relationship between business and customer.
So how did the relationship start?
Well that is a simple answer, Tony asked us our names, and we asked him what his was.
Our names are our identity, the title we offer the world and one of the most personal ways to go from stranger to friend.
I had to laugh thinking about the fact that we went so far out of our way for a bowl of soup just to be in the environment we preferred.
Why? Because Tony creates an experience for us at his restaurant simply by knowing our names and addressing us when we visit him.
I ask you today, how many new members or strangers can you make friends by asking their name?
Better yet- how many staff members can you inspire to do the same?
A little food for thought- make names a priority.
Let me know, Lindsey Rainwater what your experiences are around learning names.