Over the past decade consumer choices have changed tremendously around how to join a Health Club. In the old days, health club memberships were sold in small closing offices with big contracts, often scary closing pitches and a no way out clause. Thank goodness those days are over, the softer and friendlier "month to month" agreements are now in place, but now an even more progressive consumer controlled way of joining clubs has come along.
Check out ClassPass, if you have not already heard of this show stopper of a platform, check it out!
"For $79, you'll have your pick of classes to choose from, including cycling, yoga, Pilates, barre, strength training, bootcamp, dance, and so much more. Plus, we’re adding new studios and classes each and every week.
Commitment not your thing? Cancel anytime". -ClassPass
I am not the only one talking about the platform, visionary Bryan O'Rourke had this to say.
"Technology is creating a tsunami of business model innovation and Class Pass is but one example. Competitors in the health club and fitness space should prepare for the opportunities and threats that are arising because significant change is upon us all. We have certainly entered a new era". -Bryan O'Rourke
I could not agree more with what Bryan is saying here! the traditional health club membership model is changing significantly. As consumers are more and more empowered to have what they want when they want it, as an industry we are going to continue to see consumers create the reality of the market.
What do you think, how will classpass and membership models like this impact our industry?
Reply here, send me your thoughts!
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Lindsey Rainwater is an experienced consultant and coach to the fitness and wellness industry. She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping Health Club owners all over the south central region of the united states propel their business forward via group exercise solutions. For more information about Lindsey, follow her @lindseyrainh2o