Exciting WIFA News

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Over the past few months WIFA, The Women in Fitness Association has made very important and exciting strides towards partnerships to further our cause of supporting women in fitness.

Below are the press releases highlighting our partnerships with both ACE and FIBO!


American Council on Exercise and Women in Fitness Association Announce Founding Partnership

Posted: Sep 17, 2018 in ACE Press Releases

San Diego, September 17, 2018— The American Council on Exercise (ACE), a nonprofit organization with global reach that works to increase physical activity, announced today its sponsorship of the Women in Fitness Association (WIFA).

“ACE believes in success opportunities for women, and our support for WIFA is that value in action,” said ACE Chief Marketing Officer Carolann Dekker. “On behalf of the 40,000-plus ACE Certified Professionals® who are women, we’re thrilled to support WIFA’s work to convene the women in fitness and set the stage for them to rise to their fullest leadership potential. They are today’s and tomorrow’s agents for getting more people moving.”

WIFA is a global nonprofit association that cultivates collaboration and leadership for women in the fitness industry. The WIFA goal is to create a culture where women entering the industry can obtain mentorship and seasoned veterans can impact their peers and encourage them to take on more leadership roles. WIFA offers quarterly virtual meetings, annual live events and “crowdsource” topics so everyone involved can contribute.

article posted on ace.org


FIBO, World's Largest Fitness, Health & Wellness Event, To Make US Debut

FIBO FitPass Unlocks Access to Unlimited Daily Workouts, Workshops and Lectures for Industry Professionals and Enthusiasts

NORWALK, Conn., Sept. 20, 2018 /PRNewswire/ -- On December 5-8, 2018, FIBO — the world's largest interactive showcase of fitness, health and wellness innovation — will make its United States debut at the Orange County Convention Center in Orlando, Florida.

Backed by the long-running success of FIBO Global events in Germany, China, and South Africa, FIBO USA will assemble fitness professionals and enthusiasts for an immersive exhibit of the most groundbreaking people, products and ideas propelling the industry forward globally.

With something for everyone, the four-day event will feature heart-pumping fitness demos and classes, hands-on technology and equipment exhibits, nutrition and apparel, education sessions, and instructor certification and trainings from industry juggernauts Zumba®, Spartan, American Council on Exercise (ACE), Athletics and Fitness Association of America (AFAA) and National Academy of Sports Medicine (NASM).

"It's rare to find an event that pulls together every corner of the health and wellness category as seamlessly as FIBO," says Petra Robinson, Trade Show and Fitness Industry Adviser at Zumba® and former AFAA Vice President. "In the almost three decades since I attended my first FIBO event, I've found it to be a dynamic display of what's shaping the industry and a crucial tool for business expansion."

Exhibitors will unveil innovations spanning cardio and strength (Aktiv Solutions, Helix, Keiser, Torque Fitness, Ziva), EMS and vibration technology (miha bodytec, Power Plate®, XBody) group and aqua fitness (Piloxing, POUND, SoulBody), health and wellness products (InBody, NormaTec), nutrition (Dymatize), financing (ABC Financial) and wearables (Myzone).

"FIBO has proven to be the premier platform for the global fitness industry to gather, learn and grow," says Hervé Sedky, President, Americas of FIBO producer Reed Exhibitions. "Now is the time to bring the power and international presence of FIBO to the US: the single largest health and fitness market in the world."

The event will open with a two-day FIBO American Health + Fitness Forum (AHFF). The forum invites business owners, managers and experts from the health and fitness sector to interact with global thinkers and leaders on topics such as sales, marketing, customer relations, technology, retention, human resources and overall operator excellence.

The Women in Fitness Association (WIFA) will also collaborate with FIBO to host a forum, in which industry professionals can discuss and uncover issues, initiatives, and opportunities for women to rise to their fullest potential.

The FIBO FitPass unlocks unlimited access to daily workouts, workshops and lectures for fitness professionals and enthusiasts alike. Every FIBO ticket includes fitness demonstrations, celebrity meet and greets, competitions, and unique special events and activations.

To learn more and to register, visit fibo-usa.com