Have you read the article "you now have a shorter attention span than a goldfish" ? It caught my eye, of course I started to read it and half way through my phone vibrated and I did not finish... you might be ready to move on right now, hang tight ;-)
How TRUE and realistic the article is! Goldfish can hold a 9 Seconds attention span, while humans are now coming in at 8 seconds. When I am honest with myself, I am sure that's a realistic number for me too.
How many emails I delete or write off if I do not feel inspired in the first two sentences, a lot.
Based on my own experiences here are my top "TO DO" and "NOT" when communicating in under 8 seconds.
1. DO NOT: Send long winded wordy emails.
DO: Send SHORT emails that fit in the view screen of your phone. If I have to scroll, it's too long.
2. DO NOT: Send an email about something conversational, text can be misinterpreted. Instead...
DO: Make phone calls to articulate topics that you can't explain briefly.
3. DO NOT: Rely solely on email to communicate. Instead...
DO: Get to know the people in your life on Social & pick up the phone, text is cool, but not as cool as the warm fuzzy feeling you get after a solid catch up with an old friend.
Remember S^3 = Short. Simple. Social
Lindsey Rainwater is a consultant and coach to the fitness and wellness industry. She specializes in business development and leadership. Currently she is working with the Fitmarc Team helping Health Club owners all over the south central region of the united states propel their business forward via group exercise solutions. For more information about Lindsey, follow her @lindseyrainh2o